Cookies and Belgian products – a match you wouldn’t expect, right? Strange as it may sound, we do use cookies and similar technologies to personalise and improve your experience when you use our website. This document explains what these technologies are (yep, not the chocolate biscuits you had in mind), why we use them and your rights to control our use of them.
This Cookie Policy is incorporated to our Privacy Policy, which you can consult for more information on how we process your data. If you continue to browse the site without changing your settings, we’ll assume that you are happy to receive all cookies. However, you can change your cookie settings at any time by clicking here.
Cookies are small text files placed on your device which uniquely identify your device. All of your devices have different cookie settings. Cookies cannot be used to run programs or deliver viruses to your device. You can learn more about cookies by visiting www.allaboutcookies.org.
Cookies can be set by us (“first party cookies”) to enable features or functionality to be provided on or through the website you are using, such as advertising, interactive content and analytics (“third party cookies”). The third parties that set these third party cookies can recognise your device both when it visits our website and also when it visits certain other websites or services. These service providers are subject to confidentiality provisions with us to restrict their use and collection of any personal data. However, please note that we do not control these third party cookies and we suggest you read the third parties’ privacy policies.
2. Why do we use cookies and other tracking technologies?
We use cookies and third party cookies for several reasons. Some cookies are required for technical reasons in order for our website to operate, and we refer to these as “strictly necessary” cookies. Other cookies enable us and the third parties we work with to track and target the interests of visitors to our website, and we refer to these as “performance” and “functionality” cookies. For example, we use cookies to tailor content and information that we may send or display to you and otherwise personalize your experience while interacting with our website and to otherwise improve the functionality of our services. Finally, third parties serve cookies through our website for advertising, analytics, and other purposes. This is described in more detail below.
3. What categories of cookies may be used?
The specific types of first and third party cookies served through our website and the purposes they perform are described in further detail below:
Strictly necessary cookies
These cookies are essential to provide you with services available through our website and to use some of its features, such as tracking page navigation to assist with linking back to different sections, signing up to a newsletter and enhancing security on site when submitting forms.
Because these cookies are strictly necessary to deliver the website, you cannot refuse them without impacting how our website functions. You can block or delete them by changing your browser settings.
Performance and functionality cookies
These cookies are used to enhance the performance and functionality of our website but are non-essential to their use. Performance cookies help us understand how people are using our site so we can make it better, such as testing designs to improve its look and feel or engaging in error management to ensure it is working properly. Functionality cookies help us personalize our site to you, such as remembering your preferences and settings. Without these cookies, certain functionality may become unavailable.
Analytics cookies
These cookies collect information that is used either in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are, and to develop them according to the taste of our customers and visitors.
We use : analytics.twitter.com
Advertising (targeting) cookies
These cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests. For further information, see "Targeted online advertising" .
We use : facebook.com, youtube.com, twitter.com, google.com, bing.com, doubleclick.net
Other tracking technologies
We may use other, similar technologies from time to time like web beacons, pixels (or “clear gifs”) and other tracking technologies. These are tiny graphics files that contain a unique identifier that enable us to recognise when someone has visited our website or, in the case of web beacons, opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users within our website, to understand whether you have come to our website from an online advertisement displayed on a third-party website, to serve targeted advertisements to you and others like you, to improve site performance, and to measure the success of marketing campaigns. While you may not have the ability to specifically reject or disable these tracking technologies, in many instances these technologies are reliant on cookies to function properly; accordingly, in those instances, declining cookies will impair functioning of these technologies.
4. Targeted online advertising
Integrated into this website is the following targeted advertising tools: Google Analytics .This tool use cookies, web beacons, pixel tags and similar tracking technologies and enable us to analyse both individualized usage and volume statistical information from interactions with our website. We also partner with one or more third parties (such as advertisers and ad networks) to display advertising on our website and/or to manage and serve advertising on other sites.
These third parties collect and use certain information about your online activities, either on our website and/or other sites or mobile apps, to infer your interests and deliver you targeted advertisements that are more tailored to you based on your browsing activities and inferred interests (“Interest Based Advertising”). They may also use cookies or web beacons to collect information about your visits to our website and/or other sites to measure and track the effectiveness of advertisements and our online marketing activities (for example, by collecting data on how many times you click on one of our ads). The information collected by these third parties does not include personal information that enables you to be specifically identified (e.g. by reference to your name or email address).
You have the right to decide whether to accept or reject cookies.
Website cookie preference tool: You can exercise preferences about what cookies are served on our website by clicking here
Browser controls: You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted. Please click below for detailed information on how to disable and delete cookies in some commonly used browsers:
· <!--[endif]-->Microsoft Internet Explorer
· <!--[endif]-->Google Chrome
· <!--[endif]-->Apple Safari
· <!--[endif]-->Mozilla Firefox
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Disabling most Interest Based Advertising: Most advertising networks offer you a way to opt out of Interest Based Advertising. If you would like to find out more information, please visit www.youronlinechoices.eu
Mobile Advertising: You can opt out of having your mobile advertising identifiers used for certain types of Interest Based Advertising, including those performed by us, by accessing the settings in your Apple or Android mobile device and following the most recent published instructions. If you opt out, we will remove all data about you and no further data collection or tracking will occur. The random ID we (or our third party partners) had previously assigned to you will also be removed. This means that if at a later stage, you decide to opt-in, we will not be able to continue and track you using the same ID as before, and you will for all practical purposes be a new user to our system.
6. Changes to our Cookie Policy
This Cookie Policy was last updated on [date]. We may update it from time to time in order to reflect changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.
Version 1: updated as at 11/18/2019